1. Why has Lady
Gaga been so successful? What strategy has she followed?
Some people love
Lady Gaga and some people hate her but the real fact is she is here to rule the music
industry in the world. With the release of debut album Fame she has become a global
superstar.Since last decade she has been the only one singer who has been able
to remain in number one position in Billboard with two debut albums.
The reason behind her success is
simple: she is talented, brilliant, shocking and she has the ability to adapt
with the changing environment of music industry. But the main reason behind her
success is her audience.
Her music is very impressive and
simple. Everyone can sing her song easily. She has also got skills in playing
piano. Her fashion sense is also a plus point for her success.
The main reason behind her
success is her ability to adapt with changes. She knows the power of digital
media and has got skills to explore from it. She understood the market with the
excessive use of social media networks. She has used the entire social media
network and has integrated them with her fashion by which her fans are
increasing day by day. She has more than 10 million Twitter fans and 30 million
Facebook fans which shows her influences in the music industry. Every time she
appears in the public show she appears different and that is her strategy. The
way she writes songs and produces with different touch is amazing.
She has followed some co-branding
and product placement strategies. Here co-branding refers to marketing and
development of two or more brands. Lady Gaga was using modern technology and
was depending on modernity. Product
placement refers to techniques of advertising by highlighting branded goods and
services in advertisement, movie, music video and TV show. It has allowed her
to reach the audience directly instead of going through traditional way.
2. If you were advising her on her
future strategy – what analysis would you undertake? What models or theories
would you use?
Most of the critics
blame her that she is just using adaptation and is not using her creativity in
writing songs. She needs to focus more on creativity.
An internal analysis
can be conducted to analyze the strategy of Lady Gaga:
Visibility:
Today lady gaga is a
famous and popular pop singer. Her first solo album was “the Fame” was able to
make a sale of 10 million copies and still its growing. In addition, she is also
well renowned for her talents and skills like piano playing, writing songs and
best performance.
Credibility:
Lady Gaga is a very
hard working celebrity today. She determines everything as a success factor. If
we research her then we can know that she is straight forward, honest and
passionate person and when it is about business she is a real player.
Expertise:
When it comes to
technical factor, she is expert on piano playing as well as for the best
performance. She knows exactly how to attract and impress audience through her
music.
Attractiveness:
Lady Gaga’s
attractiveness can be clearly seen through her fan base. There might be someone
who doesn’t like her music and her outrageous style but there are so more
people who really like her.
Power:
She has already proved
that she is the best through her excellent music. She has been able to sold
millions of albums which has really strengthened the music industry. New comers
are also copying her style and are influenced with her music and performance.
In this modern age the
competition is very tough. The way competitive advantage theory was used is
totally different because of innovation. Today day by day consumers want and
demands changes so there cannot be a stable competitive advantage. Flexibility
and creative thinking can only be used to remain competitive today. So does
lady gaga. She knows the importance of social media through which she has made
a huge fan base.
No comments:
Post a Comment